During 2015 you surely read or heard the concept “digital transformation"Several times (if not, start to worry). You probably think it's one of those more or less ephemeral terms that suddenly become fashionable, only to disappear after a while. But this time, make no mistake, "digital transformation" will change our lives (in fact, it already is) and will radically change our businesses."
What is digital transformation? It is the entire set of changes, in all aspects of human life, brought about by digital technologies. It is a process that will change our environment, our way of living and consuming, and consequently our businesses and institutions.
Therefore, if your company wants to survive, it will have to compete in a new environment that we can define by the acronym VUCA (another term to learn): Volatile, Uncertain, Complex, and Ambiguous. In true Darwinian fashion, we will witness a process of natural selection where only those companies that have managed to adapt will survive; many others will disappear in the process, and new and unimaginable ones will emerge.
To complicate matters further, it is also necessary maintain the traditional business at the same time The digital transformation is beginning. To succeed in this transformation, it's crucial to understand that it's not just, or even primarily, a matter of technology. The real challenge is understanding that it's a change in the economic model with new rules that requires a different mindset.
Therefore, in addition to mastering new technologies, it is necessary to know and understand the new "rules of the game", the new models of relationship between producers - intermediaries - consumers, and be able to lead a profound cultural change in your company.
Combining all these factors requires highly specialized profiles which is not commonly found in companies. Relying on an "Interim Manager" who fits this profile and can help us initiate the digital transformation while the traditional business continues to operate is an ideal solution given its accessibility.
Think about the extinction of the dinosaurs, and decide if you want to be among the companies that survived… or among those that waited to see what would happen. It's essential to start the transformation now; delaying it could mean disappearing sooner rather than later.