EPUNTO North with its managing partner Zacchaeus Azcona attended the day “The Challenge of Digital Transformation for Businesses” held at the facilities of the Gijón Chamber of Commerce.
The internet has forever altered information flows, with consequences across all sectors, creating a hyperconnectivity that leads to a different way of behaving for customers. Digital transformation must affect the entire company value chain, and it is management that must lead this change with strategy, training, and resources.
The institutional welcome was given by Félix Baragaño Suarez (President of the Gijón Chamber of Commerce), Diego Maraña (Delegate in Asturias of the University of Navarra) and Francisco José González (President of Alumni University of Navarra).
This day featured the prestigious speaker José Luis Orihuela, an expert in new information technologies and professor at the University of Navarra, whose lecture “The challenge of digital transformation for businesses” It revolved around the concept: digital transformation, before and after technology, requires driving innovations from management to change the corporate culture.
EPUNTO North provided the attendees with the ebook “The Managerial Challenges of Digital Transformation” which you too can download completely free at this link.
