Communications, Marketing, and Branding Department
CMO - DIRCOM - MARCOM
Our service Marketing and Communications Director (CMO / DirCom)
Positioning, reputation, and demand to grow your business.
Having a great product isn't enough if the market doesn't know you or doesn't trust you. However, we know your urgency might be very specific: perhaps you need to fill the pipeline sales immediately (Marketing), or perhaps your priority is managing a media crisis or a merger (Communication).
We don't believe in rigid structures. We adapt leadership to your real needs.
Service Interim Management of Marketing and Communication EPUNTO assesses your challenge and assigns you the exact executive profile:
CMO (Chief Marketing Officer): If you need to generate demand, digitize sales, and measure the ROI of every euro invested.
DirCom (Director of Communications): If you need to protect your reputation, manage crises, institutional relations, or internal communication.
Hybrid Profile: A holistic leader to align brand and business in agile structures or mid-market.
Do I need a Marketing Director or a Communications Director?
It depends on your current pain. If your problem is that "I'm not selling enough"You need a CMO focused on generating leads, funnel sales and product. If your problem is that "They don't know me" o "I have a bad image" Whether you're dealing with investors, the press, or employees, you need a Communications Director focused on reputation and corporate narrative. We can help you diagnose your needs.
How does an Interim CMO help accelerate my sales?
Our CMOs are business professionals, not just "creatives." They come in to structure your growth engine. They digitize lead generation (Inbound, ABM), optimize advertising investment (lowering customer acquisition cost – CAC), and align Marketing with Sales so that the leads become actual revenue.
When is it critical to appoint an Interim Communications Director?
During times of high exposure or risk. For example: during a reputational crisis (an accident, a product failure), in a process of ERE or restructuringor during a merger/acquisition (M&A)The Communications Director manages the message to minimize damage and maintain customer trust. stakeholders and ensure social peace.
Is it useful for a Private Equity portfolio company?
Absolutely. Both for preparing the exit (building a Equity Story (an attractive approach that increases valuation) as well as professionalizing a family business that has never had a structured marketing function. We provide methodology and clear metrics where before there was only intuition.
Can a single profile handle both areas?
Yes, in medium-sized companies or in start-up phases (startups/scale-ups), it is common and efficient to have a hybrid leader (Marcom) to coordinate the overall strategy. In large corporations or specific crisis situations, we recommend separating the roles to ensure the necessary depth and focus on each front.
Success Stories with the role of Marketing and Communications Director (CMO / DirCom)
Is your brand not generating the business or trust you need?
Our Interim Managers have over 10 years of experience
Leadership for Transformation and Change
We lead complex merger, restructuring, and cultural change processes. Our approach focuses on execution, ensuring team alignment and the achievement of defined objectives.
We have the solution
Interim Management
what do you need
Continuity and Leadership in Key Transitions
We provide a senior manager to assume the role immediately in the event of a vacancy, dismissal, or selection period, ensuring operational stability and uninterrupted strategic decision-making.
Strategic Impulse for Growth
We assign expert leaders in innovation and market development to launch new lines of business, open markets or execute accelerated growth plans, transforming vision into tangible results.
Professionalization for Successful Climbing
We integrate expert management talent in startups and scale-ups to structure processes, optimize operations and prepare the company for its next phase of growth and investment.
Expansion and Management of Global Businesses
As Valtus Alliance's exclusive partner, we provide executives with international experience to lead the opening of subsidiaries, manage cross-border projects, or resolve critical situations in foreign markets.
Crisis Management
In highly volatile situations (fraud, operational disruption, reputational crisis), speed of response is critical. We provide immediate, proven executive crisis leadership to take control, stabilize the organization, manage communication with key stakeholders, and steer the company through the contingency, protecting its value and reputation.
Restructuring and Turnaround
For companies in difficulty, with poor performance, or liquidity problems, we assign Interim Managers (such as CROs, CEOs, or CFOs) who are experts in turnaround. Their mission is to make immediate executive decisions to optimize costs, restructure operations, renegotiate debt, and get back on track to profitability and cash flow.
Compliance and Sustainability (ESG)
Increasing regulatory pressure and investor demands (ESG) present an unavoidable management challenge. We provide expert executives to design and implement compliance models and sustainability roadmaps (ESG) in an executive manner, ensuring risk mitigation and transforming obligations into a competitive advantage.
Available roles
The success of a mission depends on the leader who executes it. We provide C-Level executives (CEO, CFO, COO, CHRO…) ready to assume full responsibility for a specific area or the entire company. They are not consultants; they are executives with accountability They take control from day one. Learn about the key functions we cover.
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Madrid Office
EPUNTO Interim Management
C. de Henri Dunant, 17, Chamartín, 28036 Madrid
Valladolid Office
EPUNTO Interim Management
P.º Pérez de Ayala, 9, local 10,
47008 Valladolid
Portugal Office