A 3-month strategic project to optimize profitability analysis and ensure corporate reporting for the Spanish subsidiary.
Client and Sector: Our client, a prestigious international company and leader in the cosmetics and personal care sector, with its Spanish subsidiary based in Catalonia, was experiencing exponential growth. Faced with a paradigm shift in consumption towards natural and sustainable products, the organization urgently needed to strengthen its management control structure to support this growth with data-driven decisions.
The Situation / Need (The Pain): The organization faced a critical challenge: the need to professionalize the Controlling and Business Analysis area to support the sales management team and ensure seamless communication with the parent company in France. Immediate executive leadership was required, with a highly analytical profile and international communication skills, capable of transforming financial information into business intelligence from day one.
The Approach and the Solution EPUNTO (The Methodology):
EPUNTO activated, with the agility that characterizes our method, a Interim CFO / Controlling Manager with over 15 years of experience in multinational environments. During 3 monthsThe executive was integrated into the structure, reporting directly to the General Management of Spain.
Under the supervision and mentoring of Patricio Gil Olmedo, Partner of EPUNTO, the project focused on:
Reporting Optimization: Implementation of results tracking tools and balanced scorecards.
Profitability Analysis: In-depth evaluation of margins by channel and the efficiency of commercial efforts.
Budgetary Oversight: Analysis of deviations and proposal of corrective measures in real time, ensuring alignment with the group's financial objectives.
Partner responsible for the project
Some questions and answers
What was the main challenge in this project?
The challenge was to professionalize management control in a high-growth, highly complex business environment. A "plug and play" executive was needed to provide immediate financial visibility to support the sales strategy and ensure compliance with international reporting standards.
Why was an Interim Manager chosen instead of a traditional consulting firm?
La speed It was critical to avoid slowing the subsidiary's expansion. The client needed top-level talent with strategic vision and language skills to guarantee measurable results within a timeframe of 3 monthssomething that a standard selection process would not have allowed to be filled in time.
What was the most significant impact in the first 90 days?
During this period, our Interim Manager managed to stabilize the reporting system to the parent company in France and implement a commercial profitability analysis model that made it possible to identify critical deviations, proposing adjustments that optimized the use of marketing and sales resources.
How did EPUNTO ensure knowledge transfer at the end of the mission?
Our methodology included the development of control tools and the documentation of financial processes. The Interim Manager ensured that the internal team was able to maintain the new data analysis and dashboard standards, guaranteeing the sustainability of the operational improvements.
What differentiating factor did EPUNTO contribute to this solution?
La accuracy in selection We are looking for someone with a strong international background and an innovative mindset. We offer not just a finance professional, but a Business Partner capable of interacting with all levels of the organization and transforming complex data into profitable growth strategies.