The reader should appreciate the feat of a brief communication in the analysis and a forceful one in the proposed action plan; to change is to accept the evidence that it is necessary to do so.
It is not usually an individual exercise; we change faster if we are helped and we change together.
Other options are reserved for superior beings.
«Wisdom is the art of accepting what cannot be changed, changing what can be changed, and above all, knowing the difference.«
Almost 19 centuries have passed since the wise man, philosopher and emperor Roman Marco Aurelio, This quote highlighted the need for change.
Despite the passage of time, there are still attitudes that don't change today, and, be careful, the fact that others make mistakes doesn't mean we don't need to change; it's as sad as if «People only truly change when they realize the consequences of not doing so."," says the doctor and expert in leadership, creativity and innovation mario alonso puig
Every day we interact with people who have not yet asked themselves if they need to change; either because the crisis clouds their perception of things or, on the contrary, because their results are still "acceptable," they have not considered such a possibility... people who do not know how to value the current state of vitally important issues, such as their corporate image, their brand or communication with their clients.
Let's ask ourselves, for example:
If my company's communication model is properly aligned with the corporate strategy…
What identifies me on Web 2.0 channels…
What sets me apart from my competition…
…if I have an expert and committed collaborator who, on time, supervises the intelligent evolution of my communication model, who communicates with all areas of my company and spreads the culture of change among my employees.
…, who will be in charge of increasing the number of visits to my page, someone capable of better capturing the attention of my clients, who identifies the activities that we are interested in developing in Social Networks and who is responsible for preserving my online reputation.
Marcus Aurelius would first acknowledge that he did not have the experienced resource, then he would look for it, and finally he would compare its cost with that of doing it with his current means, certainly in a longer period of time and, probably, worse.
Things change, and Web 2.0 technologies have accelerated their pace; it's very easy to become obsolete. It's not so much a question of intelligence as it is of mindset and attitude. When a disruptive technology emerges, companies that don't adapt disappear. Don't waste time clinging to outdated business models.
In the US, social media has become the primary tool used by 91% of company marketing managers to promote their brands; given that Spain has over 16 million Facebook users, 5 million on Twitter, over 3 million on LinkedIn, and that 80% of internet users utilize social media, it is clear that this trend is also prevalent in our country.
These technological changes enable new players to enter the markets, causing established players to be displaced; with Web 2.0, customers can extract and store large amounts of information and, consequently, wield considerable power.
A very revealing example is the case of Jeff Jarvis against Dell; when Jeff, Dell's after-sales service representative, constantly ignored by the brand, decided to publish his dissatisfaction in a blogIn a short time, it gained significant community support, reflected in hundreds of comments; the consequences were that Dell suffered millions of dollars in losses and a severe drop in its stock price.
There are hundreds of cases in every sector of activity around the world; nowadays, ignoring your customers, especially if they know how to navigate the world of Web 2.0 skillfully, can destroy your company.
That's about it... let's use common sense... there's no need to go around upside down or turn ourselves inside out; to evolve, we must accept the evidence... change is necessary, we must recognize that we have limitations and that there are responsible and committed professionals who know how to do certain things significantly better than we do; trust them... change with them.