Backed by EPUNTO Interim Management's experience, the new financial management services line closes its initial phase to address scalable growth through a roadmap that prioritizes digitalization and growth.
En EPUNTO Interim Management, a Valtus Alliance memberWith over a decade of experience leading the executive services market, we understand that a project's success lies not only in its launch but also in its ability to scale robustly. Based on this premise, we announce the appointment of Álvaro Petit as the new CEO of Liquid Finance, our firm specializing in services of Fractional CFO for SMEs.
The Liquid Finance is now evolving towards a phase of consolidation and growth, replicating the management standards that define EPUNTO. Emilio del PradoCEO EPUNTO Interim Management and partner of The LIQUID finance, underscores the strategic value of this move:
“As our partner and expert in flexible talent, Tomás Pereda Riaza, says: the union of young talent with senior talent in an organization is one of the most productive combinations one can pursue. With the addition of Álvaro Petit as CEO, we are looking for precisely that: his youth, agility, and fresh strategic vision, combined with the seniority of the firm's partners to create a winning formula.”
From validation to a solid structure
The arrival of Álvaro Petit has a clear purpose: to transform the project's initial agility into an operational structure capable of capturing a larger market share while maintaining service quality. His mandate is to implement a series of new initiatives that will professionalize every level of the company.
"The flexible financial management model for SMEs has already proven its necessity in the market. Now, the challenge is scaling and operational excellence. My goal is for The Liquid Finance to be not just a talent solution, but a comprehensive financial management services platform, supported by best-in-class technology and a network of absolute trust."
The Three Pillars of the New Roadmap
To achieve this transformation, Petit has defined three strategic levers that will make the difference in the coming quarters:
- Strategic Alliances and PrescriptionLiquid Finance will not operate in isolation. Integration with other entities will be strengthened. partners Key elements (legal, technological, and consulting) to offer a 360º service. Likewise, the referral channel will be professionalized: as in EPUNTO, recommendations will cease to be organic and will become a structured system, where the trust of our collaborators and clients is the main driver of growth.
- Digitization and Artificial Intelligence: In an environment where, as we have analyzed at EPUNTO, AI is already a tool for accelerating managerial decisions, The Liquid Finance will continue to integrate advanced technological solutions into its processes. The goal is to equip CFOs with automation and data analysis tools that enhance their strategic capabilities, enabling them to offer faster and more accurate financial indicators to their clients.
- Maximum Commitment to Excellence from CFOs: Service quality is non-negotiable. Following the rigorous standards we apply at EPUNTO (with certified and audited processes), Petit will raise the bar in the selection and qualification of financial managers. Technical knowledge alone is not enough; we seek managerial excellence, business acumen, and the ability to make an immediate impact. The Liquid Finance will be home to the best financial management talent in the market.
A high-performance ecosystem
With this move, EPUNTO Interim Management is reinforcing its overall value proposition. While we continue to offer project-based, time-bound services across various C-level roles in large corporations, The Liquid Finance, under the leadership of Álvaro Petit, is consolidating its position as the leading vertical solution for finance functions in SMEs, combining the flexibility of the model fractional with the strength of a top-tier corporate firm.
We welcome Álvaro to this new responsibility, convinced that his management will take the firm to the next level of professionalization and results.